Behind Bespoke Bay Coaching & Consulting LLC

I’m Matthew Kurkjian, the passion behind Bespoke Bay Coaching & Consulting LLC.

A single thread has connected every chapter of my career: helping people and teams grow. The settings have changed, but my purpose has remained the same.

With Bespoke Bay, I combine these experiences with research-backed insight to help individuals and organizations navigate change with clarity and integrity. My approach is grounded in cultural intelligence, experiential learning, and values-based leadership, built into solutions that are practical, scalable, creative, and supported by the best research available.

Whether coaching one-on-one or working with leadership teams, I focus on action. Each engagement ends with concrete steps you can apply immediately.

Based in the Bay Area, I’m committed to helping people thrive in culturally diverse, high-growth environments. If you’re looking for honest insight and real progress, let’s connect.

Guiding Principles

Our Values

  • Moral Leadership: We believe leadership begins with character. Every decision should reflect integrity, accountability, and service to others.

  • Experiential Learning: We believe people learn best through real experiences, not lectures. Growth comes from doing, reflecting, and applying.

  • Cultural Intelligence: We believe leaders must navigate the wide world of cultures with skill and humility. Curiosity and adaptability are essential in a global society.

Our Methods

  • Hands-On Learning: We design programs that enable participants to practice leadership in action. 

  • Sailing as a Classroom: We utilize the immediacy of sailing vessels, where collaboration, logic, and trust are key to success, as a training ground for leadership.

  • Coaching & Consulting: We combine personalized coaching with organizational consulting, ensuring leaders and teams embed new practices into their daily work.

Our Promise

  • To Participants: We will transform the way you and your people lead, helping you grow with clarity, confidence, and purpose with programs defined by expert design, experiential learning, and structured reflective coaching. 

  • To Our Partners: We will bring new opportunities and prestige to your organization through collaborative, low-lift partnerships and a new value proposition to expand your customer base.

  • To Our Team: We will cultivate an environment where you can grow as a professional and leverage your experiences with us to thrive beyond our organization, make a meaningful impact here now, and authentically embody our values.